
This will be the last thing your audience hears in your speech. This is the final step in Monroe’s Motivated Sequence. This may mean touching back on some of the problems to explain how life will be much better when these problems no longer exist. You would also discuss what the situation will look like if the audience does nothing. The next step is visualization or explaining to your audience how life is going to become when the solution is applied to the problem.
#Monroe sequence how to#
So far, you have the attention of your audience, they agree there is a problem and knows how to reach a solution. Prepare counterarguments to anticipated objections. Use examples, testimonials, and statistics to prove the effectiveness of your solution. Discuss the facts and Summarize your information from time to time as you speak. Clearly state what you want the audience to do or believe. A good way to do this is to assume your audience has no idea how to solve the problem or address the need. Make sure to include as much detail as possible to understand the solution, including steps that may seem obvious. The solution itself may be complex, so make sure this is easy to follow given the context you established when explaining the problem. Make sure this section is a clear step-by-step plan of the solution. “Satisfy the Need” is the main part of your presentation or speech, and the way you drive it will vary significantly, depending on your purpose. You could start by brainstorming on aspects such as, what is the solution to the problem or need? How to accomplish it? What are the steps to arriving at the solution? What are the things to keep in mind to arrive at the solution (cost, accessibility, time, when this needs to happen, who will be involved, etc.)? Once you have established the issue to your audience, you must present them with a solution. Think about topics you are passionate about and if there is a problem with the status quo that you would like to see changed. If you are having trouble figuring out a problem, think about things that you think need to be fixed or changed. Consider how this problem may affect your audience. Explain who is impacted by this issue and how severe it is. Ask yourself: is there a problem? Is there a need for change? Tell your audience what the problem is and explain why it’s a problem.

Establish the NEEDĪfter you have gained your audience’s attention, you need to explain the issue at hand. When developing your speech, try using different types of attention getters to see which works best within your speech. When trying to figure out which attention getter to use in your speech, think about who your audience is, what is appropriate for the occasion, and what would grab your attention as an audience member. It should grab their attention and make them want to listen to you as the speaker. The attention getter is the first thing your audience will hear in every speech or presentation. Some good ways to gain attention are through Attention Getters such as the use of a story, shocking statistic or fact, quote, an engaging question, etc. Getting the attention of the audience first is crucial to conveying the information you want. The 5 steps involved in Monroe’s Motivated Sequence are Summary Monroe’s Motivated Sequence – The 5 Steps, Persuasive Speech Outline Here we shall see in detail Monroe’s Motivated Sequence outline and the 5 steps in it and further we shall look into an example of the Motivated sequence.ġ.6. When using this it is important to have a passionate, confident, and extemporaneous delivery.

Monroe Motivated Sequence is seen in many real-life situations such as infomercials and sales pitches. The five steps are Attention, Need, Satisfaction, Visualization & Call to action.Īlan Monroe, an American psychologist, used the psychology of persuasion to develop an outline for making speeches that will deliver results and wrote about it as “Monroe’s Motivated Sequence” in his book Monroe’s Principles of Speech. It is a simple sequence of 5 steps with a clear structure, making it an effective method to organize and deliver persuasive speeches, and influencing audiences to take action. It is also popular as the Monroe Persuasive speech outline. Monroe’s Motivated Sequence is a five-step speech outline that aims to persuade or inspire the audience to take action.

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